|Being popular online does not necessarily mean that everyone knows your name and goes to your website: it can take a long time for a website to achieve this special status, but getting linked to helps a lot in making this process much faster. In other words, if more people link to you, you can get popular much faster; if you link to a lot of people, you contribute to their popularity; you can see the metaphor of the World Wide Web becoming more and more clear through this version of online popularity. Why is linking so important to popularity? This is because the major search engines, such as Yahoo! and Google, measure your popularity through people?s links to you. The more people link to you, the more popular you become; the more popular you become, the higher your ranking on the page ranking services offered by these search engines; the higher your ranking, the easier it will be for people to find you when they query keywords related to your website. So if you are able to get a lot of people to link to you, you take advantage of the software of the major search engines, and you can get yourself quicker out of anonymity. So how can you get people to link to you? The long way would be for you to search for sites related to yours by querying your keywords or key phrases into major search engines. You can then go to each website, contact each webmaster, and email them a bid for reciprocal linking: that is, if you link to me, then I will link to you, and our cross-linking will allow us both to be more powerful and popular online. This ?I scratch your back, you scratch mine? scheme can be convenient if you are putting up a website that has very few keywords and very few equals. But if you are seeking to widen your network and make money, and be popular as soon as possible, then you may need to buy links. Link buying can appear like a shady scheme to be more popular, but it really isn?t. Link buying simply means buying a spot in the links page of a popular but relevant site. True, you might get links from blogs and countless small websites, but these little links count for but a bit toward your ranking score. In the last few years, search engines have begun placing higher value on a link coming from popular, relevant sites, which is why it is important for you to know what sites are popular and relevant to your business, website, product, or service, and to get a link from this site even if you have to pay for it. There are link building and link buying services online that cater to this need of Internet business owners. Such services allow Internet business owners to buy link spaces and links through relevant sites that fall under the umbrella of the link buying services. This ensures that the websites are not only relevant, but are reputable. All you need to do is to provide the link buying service with a list of keywords or key phrases that are relevant to your site, and they can do the searching and link buying for you, with help from a fee from you, of course. These are only a few aspects of link buying and how they can help you and your website become more popular. For more information, talk to owners of link buying services, or consult with friends or colleagues who have engaged in link buying. Soon, you will be able to get the popularity you need, and the profits that you want.