|In the world of Internet marketing, your URL is your identity. You may have the silliest website on the planet, or the most attractive one; you might have the best content for your research or the worst material, or the most useless text; you might have the best graphics and animation, or you might have the worst downloadable software. In any case, if your URL is out there, it can make you famous. Now why is this so? You can make the most elaborate description of your services, the most flattering words to describe your products and services, and the most highfalutin prose to show off your company. However, all these words cannot fit into a web directory, and you will need to have your link to show yourself off. When people see this link, they should be redirected to your website whether or not you have the audacity to show your text off. Now how can this be advantageous to you? If you have your URL in all places, from magazines, to advertisements, to other websites? links pages, then you generate a buzz around your URL. Your link is now your identity, and the more buzz it generates, the more famous it becomes, and the more famous you become. The more famous you become, the more people can go to your site, and the more chances you have to convert these visits into profit. This process, of placing your link nearly everywhere, is link building, and link building, when done prudently, can earn you your place in the net universe. All you need to do is know yourself well, and know your market perfectly. And although all this sounds very simple, it can actually be a long process that can cost you a lot of money. First, know yourself. Are you an up and coming company that is filled with verve and vibe, or a classic company that thrives on elegance? Know, moreover, what you want to become. Do you want to spread your wings out and cater to a great number of clients, or do you want to narrow your market and cater only to a few people? All of these will spell out what kind of link building strategies you will carry out: young people frequent a certain kind of website, while the not-so-young will rely more on email and other things that can be read offline. Second, know your market. If you are catering to the young, you will need different strategies versus when you are catering to the not so young. There are certain colors, styles, and words that you need to use, and there are certain products and services that you can attach yourself to. Moreover, because putting your URL on certain sites, products, services, and other marketing marquees can cost money, you cannot simply employ a shotgun method and place your URL everywhere. Remember, sometimes ubiquity translates into hard sell, and you can also turn off customers if you employ link building without prudence. These are only a few tips that you might want to follow as you engage in link building. There are still many other ways that you can carry it out, but the important thing to remember is that you should cater to your market. You need to also know yourself well, because the efforts that you take on today?s marketing field will still resonate years and years from now. If you meet market needs and tastes, moreover, then you will succeed online.